Value of SEO

Being located in the top of search engines is critical. It allows you to connect with potential customers when they are in the purchasing mode. Search engines allow you to stop searching for customers and lets them to search for you. Phonebook ads have been replaced with websites, if your website is not ranking high missing out on tons of customers.

• 62% of search users click a link on the first page of search results
• 77% of search users choose organic over paid listing when searching.
• 67% choose organic search when purchasing.
• When the searcher is purchasing, organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PP) click-through.
• Daily use of search engines rose from 33% in 2002 to 59% in 2005. The average day in 2005 reported 60 million people using a search engine.
• Hitwise reported that Google's market share in the US was 72.11% in February 2009.