I have been receiving many emails and phone calls from my PPC clients regarding the huge fluctuation in their daily ad impressions and clicks but there is absolutely no change in the ads or keywords. Fluctuations are quite normal but this time it is because of the new background color Google is testing. In the past, Google have already tested many background colors for their top sponsored advertisers but this time they are testing pink to gain more attention of searchers.
Google Adwords Strategy Builders say that people don’t give proper attention to the sponsored listings when they become used to see the same color over a long period of time. That is why Google is testing new colors to attract visitors towards their ads. It is observed that the reaction of searchers towards the change of Adwords background color is almost the same as it was when Google changed the color from Blue to Yellow.
The new SERP (Search Engine Result Page) with Pink Background looks like the following image.
But the previous SERP with yellow background was used to look like the following image.
IT Student asked a question from Google Adwords Staff “Why don’t they set Adwords background White?”
I was really surprised to have the answer that that would be injustice with all other organic listings. That means Google takes good care of websites those are ranked organically.
