I am excited to announce that I am joining Internet Ethics Corp as their Director of Search Strategies. Internet Ethics Corp is a company that provides reputation management services and public relations services to individuals and businesses, and my role will be to craft search engine campaigns that meet the unique needs of each client we take on. I will not only use the SEO and SEM techniques I have spent over a decade honing, but I will also be working with other top-notch reputation professionals in a collaborative, dynamic atmosphere. I am pleased to be able to take advantage of this opportunity and look forward to this next step in my career.
My experience controlling search engine results will be put to good use at this position, where I’ll be helping clients take control of their online presence by letting them have a say in their search engine results page. I have successfully achieved a #1 ranking for my own website for the extremely competitive search term “SEO consultant,” and I look forward to bringing my expertise and know-how to a new company. Traditionally I have focused successfully on promoting business growth for established companies. I’ve specialized in created targeted landing pages and managing and revamping organizations’ online brand identity. I am proud to say that my efforts have helped companies grow into INC 500 status. (An INC 500 company is one that has shown a strong increase in sales over the previous five years.) While helping organizations promote lead generation and business growth will be an aspect of my work at Internet Ethics Corp, I will also be working with individual clients who have specific online image problems. As a certified SEO consultant, I’ll have no trouble transferring my skills managing clients’ brand images to this position. While the goals of my clients at Internet Ethics Corp will be in certain ways different from those of my previous clients, the underlying skills needed for my future projects will be the same ones I’ve been acquiring over the past decade. I look forward to the variation and challenges I will encounter at Internet Ethics.
The creation of custom plans is an important and often-neglected part of a good SEO strategy. While the quantitative aspects of SEO are vital to an effective campaign, the first step is always to come to an understanding of the clients’ goals. Only then can you begin performing research to discover the best direction to take the campaign and the most important keywords to focus on. This early phase has always been one of my favorite parts of my job, and at Internet Ethics Corp I’ll be taking on new clients and helping them find internet reputation solutions in addition to managing the technological aspects of their campaigns.
In my past, I have worked with well-known companies to improve their internet presence in a way that increased their bottom line and led them into periods of rapid growth. By joining Internet Ethics Corp, I will continue my work, and I look forward to helping individuals and organizations leverage their internet reputation and online image.
Tags: Bryce Berkowski
